“Still tweaking your message, your offer, or your niche?”

Get off the hamster wheel—and into the strategy room that powers everything.

Marketing Clarity Starts Here!

If you've got the goods, but your strategy still feels like static—The Control Room™ gives you the structure, positioning, & momentum you’ve been missing.

I promise you'll walk away with more clarity, even if you don’t choose a Control Room™

Scroll down to see exactly how The Control Room™ works, and why it’s where your next chapter begins...

You know your stuff. But when it comes to marketing it clearly? That’s where things start to spin...

You’ve got decades of experience, a deep well of insight, and more than a few clients who call you the best-kept secret in your space.

But when you sit down to describe what you do?

You overthink the headline.
You ramble through your offer.
You rewrite the same page four times… and still wonder if it’s right.

It’s not because you’re new. Or scattered. Or not good enough.

It’s because nobody ever gave you the structure to translate your genius into messaging that actually lands.

​So you try to fix it by:

  • Changing your niche… again.
  • Rewriting your tagline.
  • Downloading another “30 hooks that convert” swipe file.

But none of it sticks—because none of it’s anchored in your unique strategy, voice, or buyer psychology.

Without a clear message and a strategic foundation to guide every decision…
Your marketing stays disconnected.
Your content feels inconsistent.
​And your momentum stalls before it starts.

You’re not missing tactics. You’re missing control.
​And that’s exactly what this was built to fix.

Here's the real problem—
​You’ve been handed tactics… without ever being handed the controls.

The downloads. The templates. The “plug-and-play” headlines.
You’ve tried them all. But they don’t work—because they weren’t built for you.

They weren’t based on your voice.
Your audience.
Your strategy.
Your psychology.

So instead of clarity, you get confusion.
Instead of confidence, you get more noise.
And instead of traction—you stay stuck in the loop.

That’s exactly why I created The Control Room™.

Not as another idea dump or messaging worksheet—
​but as your strategic command center. The place where everything finally aligns:

  • You offer
  • Your message
  • Your voice
  • Your decision path

Because when you can see it all—clearly, simply, on one dashboard?

You stop guessing. You stop spinning. ​And you start building with intention.

This isn’t more noise. This is the system that makes everything else make sense.

Here's the real problem—
​You’ve been handed tactics… without ever being handed the controls.

The downloads. The templates. The “plug-and-play” headlines.
You’ve tried them all. But they don’t work—because they weren’t built for you.

They weren’t based on your voice.
Your audience.
Your strategy.
Your psychology.

So instead of clarity, you get confusion.
Instead of confidence, you get more noise.
And instead of traction—you stay stuck in the loop.

That’s exactly why I created The Control Room™.

Not as another idea dump or messaging worksheet—
​but as your strategic command center. The place where everything finally aligns:

  • You offer
  • Your message
  • Your voice
  • Your decision path

Because when you can see it all—clearly, simply, on one dashboard?

You stop guessing. You stop spinning. ​And you start building with intention.

This isn’t more noise. This is the system that makes everything else make sense.

The Control Room™ isn’t a coaching call.
It’s not a course.
And it’s definitely not another content calendar.

It’s your strategic marketing HQ—a personalized deep-dive that gives you the structure to clarify your message, articulate your value, and align everything you do around what actually moves people to say “yes.”

Think of it as mission control for your business.
Every key decision—your audience, your positioning, your messaging, even your emotional buying triggers—mapped clearly, in one place.

​So instead of duct-taping another funnel, ad, or email together...
You’ll finally have a system that shows you what to say, how to say it, and why it works.

This isn’t guesswork.
It’s clarity.
And when you have it? Everything changes.

“This gave me more direction than 6 months of coaching.”

Clarity

Confidence

Conversion

Here’s What You’ll Walk Away With

Your Control Room™ isn’t just insight—it’s a personalized strategy map that helps you make confident marketing decisions every step of the way.

Strategic Foundation

Decode what your audience really believes—and why they buy (or don’t).

VALUE: $800 

  • Buyer Truth Matrix™ — Pinpoint their current beliefs, failed solutions, and emotional drivers
  • Core Conflict Matrix™ — Reveal the gap between what they think is the problem and what’s really in their way
  • Identity Matrix™ — Profile your ideal client’s worldview, values, and triggers so you can speak their language naturally

Strategic Foundation

Decode what your audience really believes—and why they buy (or don’t).

VALUE: $800 

  • Buyer Truth Matrix™ — Pinpoint their current beliefs, failed solutions, and emotional drivers
  • Core Conflict Matrix™ — Reveal the gap between what they think is the problem and what’s really in their way
  • Identity Matrix™ — Profile your ideal client’s worldview, values, and triggers so you can speak their language naturally

Core Messaging

Turn insight into messaging that clicks, connects, and converts.

VALUE: $550 

  • The First Domino™ — Four versatile “What I Do” statements that anchor your brand
  • Core Messaging Stack — Reframe their pain, reflect their beliefs, and shift them into action
  • Transformation Journal™ — Document your buyer’s emotional journey—from pain to possibility

Core Messaging

Turn insight into messaging that clicks, connects, and converts.

VALUE: $550 

  • The First Domino™ — Four versatile “What I Do” statements that anchor your brand
  • Core Messaging Stack — Reframe their pain, reflect their beliefs, and shift them into action
  • Transformation Journal™ — Document your buyer’s emotional journey—from pain to possibility

Buyer’s Journey

Turn insight into messaging that clicks, connects, and converts.

VALUE: $450 

  • Buyer’s Journey Map™ — Define each stage of awareness and what your audience needs to hear
  • Buyer's Journey Headlines — Hook-rich copy ideas tailored to every stage
  • Buyer's Journey Action Plan — Know exactly what to publish, say, or send—and when

Buyer’s Journey

Turn insight into messaging that clicks, connects, and converts.

VALUE: $450 

  • Buyer’s Journey Map™ — Define each stage of awareness and what your audience needs to hear
  • Buyer's Journey Headlines — Hook-rich copy ideas tailored to every stage
  • Buyer's Journey Action Plan — Know exactly what to publish, say, or send—and when

VALUE: $400 

Conversion Mechanics

Remove resistance. Flip the switch.

  • Objection Reframe Library — Your top 10 objections turned into confident, high-converting responses
  • Primary Decision Triggers — Identify and activate the psychological levers that drive yes

Conversion Mechanics

Remove resistance. Flip the switch.

VALUE: $400 

  • Objection Reframe Library — Your top 10 objections turned into confident, high-converting responses
  • Primary Decision Triggers — Identify and activate the psychological levers that drive yes

VALUE: $300 

Brand & Content System

Show up with consistency, authority, and flow.

  • Brand Lexicon — Taglines, power phrases, and voice signatures unique to your brand
  • Content Pillars — A strategic library of core topics that keep your strategy clear and content aligned

Brand & Content System

Show up with consistency, authority, and flow.

VALUE: $300 

  • Brand Lexicon — Taglines, power phrases, and voice signatures unique to your brand
  • Content Pillars — A strategic library of core topics that keep your strategy clear and content aligned

The Momentum Partnership - Lite

Because strategy without support doesn’t stick.

VALUE: $250 

You won’t just walk away with a file—you’ll walk into a partnership.
​The Momentum layer ensures you don’t stall after delivery—and gives you the real-time feedback to apply your message with confidence.

  • Debrief Session — Your Control Room is delivered in full and aligned to your unique business goals
  • Priority Email Access — Ask questions, tighten messaging, and get clear, confident direction on applying your new strategy for 14 days after delivery

The Momentum Partnership

Because strategy without support doesn’t stick.

VALUE: $250 

You won’t just walk away with a file—you’ll walk into a partnership.
​The Momentum layer ensures you don’t stall after delivery—and gives you the real-time feedback to apply your message with confidence.

  • Debrief Session — Your Control Room is delivered in full and aligned to your unique business goals
  • Priority Email Access — Ask questions, tighten messaging, and get clear, confident direction on applying your new strategy for 14 days after delivery

Why Do Gen X Experts Love The Control Room™?

Why Do Gen X Experts Love

‘The Control Room™’?

💬 “Working with Justin brought the clarity I’ve been chasing for years.”

"I always struggled to articulate what I do and who it’s for—until I received my Control Room™. Justin didn’t just understand my challenges; he made me feel seen. From the very first conversation, it was clear I wasn’t doing this alone. He listens, adjusts, and truly partners in your success.

Now, I have messaging that lands, tools I can use with confidence, and a renewed sense of direction. This process gave me more than marketing—it gave me momentum. If you’re tired of spinning your wheels, this is the clarity and confidence you’ve been waiting for."

Jen Grant

Professional Speaker, Minneapolis, MN

💬 “Clearer messaging. Better conversions. More revenue. Justin delivers.”

“I’ve worked with Justin multiple times, and every time, he helps me simplify what I’m trying to say—and make it actually work.

He has this rare ability to cut through noise and turn scattered ideas into clear, effective messaging that hits the mark.

​From ad copy to landing page structure, his insight has directly improved conversions and driven more revenue. If you’re building a real, sustainable business—not just chasing trends—Justin’s the one you want in your corner.”

Travis Merritt

Fitness Professional, Rowlett, TX

Who The Control Room™ Is (And Isn’t) For

This isn’t for TikTokers. It’s for pros who grew up on Trapper Keepers, cassette decks, and big ideas.

This Is For You If…

  • You’re a Gen X expert with experience—but your message still isn’t landing
  • You have offers (even great ones), but marketing them feels disconnected
  • You’ve tried courses, coaches, and templates—but nothing sticks
  • You’re ready to lead with clarity, confidence, and real alignment

This Is NOT For You If…

  • You’re just getting started and don’t know your offer yet
  • You want shortcuts, templates, or “quick hacks”
  • You’re looking for someone to write all your copy for you
  • You’re not ready to dig deep and align your message with your mission

Still not sure if it’s a fit? That’s what the Clarity Call is for.
Let’s talk it through—no pressure, just strategy.

Still not sure if it’s a fit? That’s what the Clarity Call is for. Let’s talk it through—no pressure, just strategy.

You’ve got the experience.
​Now it’s time to get the clarity that sells it.

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The Control Room™

  •  Strategic Foundation ($800 Value)

  • Core Messaging  ($550 Value)
  • Buyer's Journey ($450 Value)
  • Conversion Metrics ($400 Value)
  • Brand  & Content System ($300 Value)
  • Momentum Partnership ($250 Value)

Total Value: $2,750

YOURS TODAY FOR $1495!

ONLY $995

Ready to Get Clear, Confident, and In Control?

You’ve seen what’s inside. You know what’s possible.
​Now it’s time to build the system that makes everything else work.

​Choose your next step below:

The Control Room™ is the clarity system serious experts use to lead, launch, and grow with confidence. If you’re ready to build momentum that sticks—this is where it starts.

The Clarity Guarantee

You’ll never be left stuck. This isn’t a file drop—it’s a partnership.

The Control Room™ is a high-touch, personalized process built to bring you real clarity, messaging confidence, and momentum.

After your Debrief Session, if feel unclear about your strategy, message, or positioning—I’ll personally work with you to close the gap and give you the confidence + clarity you deserve.

This is my promise: You won’t walk away uncertain. And you won’t do this alone. I've got you.

Ready to stop spinning and start building?

You’ve seen what’s inside. You know what’s possible.
Now it’s time to bring your message—and your momentum—into alignment.

​Let’s build your Control Room™ and unlock the clarity, confidence, and conversions that have been missing.

This isn’t another tactic. It’s your foundation. And it starts now.

HAVE FAITH & TAKE ACTION!™
Justin Yule
​Gen X Marketer & Creator of the C+C Marketing Machine™

P.S. You already know you’re great at what you do.
This is how you finally say it clearly—and sell it confidently.
​The Control Room™ gives you the clarity and structure to lead with purpose and grow without guessing.

P.P.S Not sure if this is the right move?
Book a quick Clarity Call and let’s talk it through. You’ll walk away clearer—no matter what.

Still Have Questions? Let’s Clear Things Up.

1. “What exactly do I get when I buy The Control Room™?”

You’ll receive a fully customized strategic marketing playbook—your personal Control Room™.

This isn’t a template. It’s a complete system built around your voice, your offer, and your ideal client.

​We map out your positioning, core messaging, conversion strategy, and brand-aligned content plan—all in one place.

2. “How do I know if this is right for me?”

If you’re a Gen X coach, consultant, or expert—and your message still doesn’t match the quality of your work—this was built for you.

🔹 Not Gen X?
If you're older, we’ll likely get along really well—and you'll love what The Control Room does for your business.

If you're younger, it’s been “millennial approved.”

👉 (You don’t need a Blockbuster card, but you should probably know what Blockbuster is.😂)

3. “What if I’ve already worked with coaches or copywriters before?”

Totally get it—and honestly, I hear this all the time.

Maybe you hired someone to “fix your message,” but it never felt like you.
Or maybe you got handed a bunch of generic ideas that didn’t move the needle.

The Control Room™ is different.
This isn’t coaching. And it’s not copywriting.

It’s a strategic system built around you—your expertise, your buyer psychology, and your voice.
The result? A foundation that actually works… because it’s built to.

"Working with Justin brought the clarity I’ve been chasing for years." 
— Jen Grant

4. “How long does it take to complete?”

Most Control Rooms™ are fully completed within 1 to 3 weeks.

Once you purchase, you’ll receive your intake materials. As soon as you complete them and I review everything, I’ll build your Control Room and we’ll schedule your Success Session to deliver and align everything together.

​Timeline depends on both our schedules—but I keep it moving, and the faster you get me your info, the faster we build momentum.

5. “Do you offer refunds?”

No, and here’s why: this isn’t a pre-packaged course or one-size-fits-all product—it’s a fully personalized system.

That said, you’re never left guessing. The Control Room™ comes with The Clarity Guarantee:

​If you complete the process and still feel unclear, I’ll work with you directly to fill in the gaps—so you walk away with true messaging confidence.

Ready when you are.
You’ve got the facts. Now it’s just a matter of momentum.

Whether you’re a little analog or fully digital, this is built for your kind of brilliance.

© 2025 Justin Yule Enterprises, LLC. All rights reserved.